The time has come to say goodbye to a great leader, not only in The Arbor Company, but also in the entire senior living industry. Shirley Paulk, our Senior Vice President of Sales and Marketing retires this week, and The Arbor Company will forever be different without her here.
A natural born leader, Shirley brought with her a vast experience in all facets of health care when she joined our team 17 years ago. Her immense compassion toward others combined with her enviable work ethic enabled the Arbor Company to grow in ways we had never seen before. Her background as a nurse gives her a unique perspective that many marketing leaders simply don’t have.
Under Shirley's leadership, we have redefined how senior living is marketed. It is not about numbers and closing a sale, but rather about getting to know the seniors and families that walk into our communities so that we can understand how to best help them—whether they move in with us or not.
At our recent Arbor Star Awards, we surprised Shirley with a video tribute put together by many members of our Arbor team company wide. This is the perfect testament of how much Shirley means to all of us.
But of course it didn’t stop there.
One of the many marks she has left on this company is her attention to detail and all around excellence when it comes to our communities. As a result, we have decided that we should continue to honor her and let her legacy live on for years to come by establishing a new award for the company.
This new award is called the Shirley Paulk Spirit of Excellence Award and we designed it to recognize an entire community for their collective efforts. For its first year, we decided to choose a community that sets the standard for how we believe our communities should operate. Our congratulations goes out to The Gardens at Eastside, in Greenville, S.C., for receiving the inaugural Shirley Paulk Spirit of Excellence Award at our Arbor Star Awards event earlier year.
Shirley has clearly made her mark here at The Arbor Company and for that we will always be thankful for her 17 years of service with us.
Thank you, Shirley. Know that we will truly miss you being with us every day, but we know you have lots of adventures in retirement to look forward to.